Thursday, March 27, 2014
Industry Equivalent to the Fashion week where Companies both large and small showcased their products in three huge halls at McCormick Place in Chicago, was absolutely stunning and I felt like a kid in a candy store with no cash…
The trade show was filled with colour and so many gorgeous new products that made me want to experiment more in the kitchen. Sample this, the Aero Garden available in multiple sizes lets you start and grow your own herbs and spices right inside your home, no matter what the weather is outside. The Sous Vide (pronounced ‘suu-veed’) technique involves cooking food in vacuum-sealed pouches submerged in a water bath held at a precisely-controlled temperature. This fool proof method eliminates guesswork and lets anyone cook foods with incomparable taste and texture. I was equally mesmerised by the popcorn and Hot Dog machines for home use.
95 YEAR LEGACY
The star of the show for me was the KitchenAid booth. Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To mark its 95-year legacy of making high performance kitchen essentials beloved by both home and professional cooks, the iconic brand’s debut was an interactive digital culinary timeline at the show. It was a first for me to experience the timeline on a 55-inch LED commercial touch screen.
THE ICONIC STAND MIXER
I also happened to bump into Dave Elliott, General Manger KitchenAid Appliances at Whirlpool Corporation who took me through the various colours of the stand mixer. And I finally convinced myself I must save up my money for my dream kitchen accessory – a KitchenAid stand mixer. I always thought it was a lazy person’s tool, but now I’m obsessed with them. I keep on checking online for vintage ones, while the new Bordeaux, Sea Glass and Ice colours keep trying to reign me in. ‘As kitchen designs are evolving, so are the colour options for accompanying countertop appliances,’ says Beth Robinson, senior manager of brand experience for KitchenAid. ‘Appliances can help enrich a kitchen space by adding a pop of contrasting colour or enhancing an existing colour palette.’ she further added.
The International Home + Housewares Show offers you the opportunity to see first-hand consumer lifestyle and product trends for all areas of the home, both inside and out, under one roof every year in March.
Published in Statesman